Can AI Create Authenticity? The Role of Chatbots in Humanizing Digital Marketing
9 mn read In today’s hyper-connected digital landscape, brands relentlessly pursue innovative strategies to cultivate authentic connections with their audiences. The relentless pace of technological advancement has positioned artificial intelligence (AI) as a transformative ally in this pursuit. Among the myriad applications of AI, chatbots have emerged as formidable agents of change, revolutionizing how businesses engage with consumers. […]