The Role of AI in Loyalty Programs: Personalizing Rewards and Retention Strategies
8 mn readCustomer retention is the core of long-term success in the ever-evolving business landscape. While acquiring new customers remains essential, businesses are increasingly shifting their focus toward cultivating loyalty through tailored, personalized experiences. This paradigm shift is fueled by Artificial Intelligence (AI), revolutionizing how companies engage with and retain their customer base. By leveraging AI’s vast […]